Why Things Catch onBook - 2016 | First Simon & Schuster trade paperback edition
Explains why some products and ideas go "viral," citing the roles of word-of-mouth promotion and the expansion of the Internet and social media.
Publisher: New York : Simon & Schuster Paperbacks, 2016
Edition: First Simon & Schuster trade paperback edition
Characteristics: viii, 244 pages : illustrations ; 22 cm