Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy

Book - 2011
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Reveals pervasive marketing practices used by some of the world's largest companies to manipulate consumers and argues that guerilla market techniques intentionally tap the public's deepest fears, vulnerabilities, and dreams.
Publisher: New York : Crown Business, c2011
ISBN: 9780385531733
Characteristics: xi, 291 p. ; 25 cm


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Jan 20, 2013

Lindstrom's two books (including Buy-ology) are not books for those who want a 'quick fix' - they are chock full of a wide variety of examples - which should engage a wider variety of readers. The neuroscience is as up-to-date as print medium allows. His writing is conversational and he admits he, himself, has fallen prey to marketing. The best way for us to not fall prey to marketing schemes - which do appeal to our brains - is to understand how the brain works so one can repel marketing advances.

Jun 22, 2012

I could not finish it. I found that each chapter was trying to make a point (ex. companies target children and babies to become future consumers, or companies try to make their store look natural and fresh so you think their food is healthy) and there would be pages and pages giving examples. It was kind of like listening to a university professor drone on and on, and you just want him to stop talking and you keep looking at your watch. Whenever this happened, I started skimming and skipping pages. I think if you are an observant consumer, you know a lot of the material already. Nothing surprised me too much.

Pippi_L Jan 23, 2012

The average 3 year old can recognize 100 brands. If you ever doubted the power of advertising this book is for you!


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AbigailCurious Jan 06, 2015

AbigailCurious thinks this title is suitable for 13 years and over

Oct 02, 2013

Eithelen thinks this title is suitable for All Ages


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